Privacy Policy

1. Who this policy covers

This Privacy Policy describes how The New Place, Inc. ("TheNewPlace.com," "we," "us," or "our") collects, uses, shares, and protects information when you use thenewplace.com and any related apps or installed web-app versions (the "Service"). It applies to visitors, registered users (if and when account creation becomes available), and anyone who contacts us directly — for example, to report an error on a guide or suggest a metro for us to cover.

The Service publishes neighborhood and local-market guide content for select U.S. metro areas. We do not operate property listings, buyer or seller representation, tour scheduling, agent referral, or mortgage/pre-qualification tools. The Service is directed at users located in the United States and is not directed at, and is not intended for, individuals located outside the United States. If you access the Service from outside the United States, we still process the limited technical information needed to deliver the pages you request, as described below.

Your use of the Service is governed by our Terms of Service. If you do not want us to handle information as described in this Privacy Policy, please do not use the Service.

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2. Information we collect

2.1 Information you provide directly

• Communications with us. If you email us — for example, to report an error on a guide or suggest a metro for us to cover — we keep a record of that correspondence, including your email address, your name if you provide it, and whatever else you include in your message. Please don't send us Social Security numbers, account passwords, or other sensitive information you don't want us to store. We may use the substance of an error report or suggestion to operate, correct, and improve the Service. We will not publish your email address or name without your permission.
• Account information — not offered today. If we introduce account creation in the future, we'd collect name, email, password (stored in hashed form, never in plain text), and any saved or favorited guides, and we'll update this policy before that feature goes live.
• Optional email updates — not offered today. If we introduce a newsletter or new-guide alerts in the future, we'd collect only the address you submit and would send those messages only if you opt in, and we'll update this policy before that feature goes live.

2.2 Information collected automatically

• Search and navigation data — search terms you type on the Service, metro and neighborhood pages opened, comparison pages viewed, and outbound citation links clicked.
• Approximate location — city/region level, derived from your IP address. We don't request precise (GPS/street-level) geolocation permission.
• Device and log data — IP address, browser type and version, operating system, device identifiers, and referring/exit pages. These come from our own server logs, which are separate from Cloudflare Web Analytics (Section 3) — Cloudflare Web Analytics is configured not to use cookies and not to identify you across sites.
• Cookies and similar technologies — see Section 3.
• Local/offline storage — the Service can be installed as a web app and works partially offline. To do this, your browser stores a local cache of the app and your saved preferences (like light/dark theme) on your own device. That cache stays on your device and is not automatically sent to us; clearing your browser's site data removes it.

2.3 Information from third parties

• Advertising and analytics partners — see Section 3. These partners may provide us aggregated reports (for example, pages viewed or ad impressions) and, where ads are personalized, identifiers that those partners associate with your browser.
• Public and licensed data used in our guides — the neighborhood and market figures in our guides come from public agencies and other publishers (for example, government sources, NOAA, the U.S. Census Bureau, and published third-party research). That's content we display on the Service, not personal information about you. How we're permitted to use those sources is addressed in Section 6A of our Terms of Service.

2.4 Information we do not collect

We do not collect Social Security numbers, government ID numbers, payment card or bank account numbers, precise GPS location, biometric data, or health data. We do not run a mortgage calculator or pre-qualification form. We do not knowingly collect information from children (see Section 8, Children's privacy).

2.5 Notice at collection (California)

This table summarizes, for California residents, the categories of personal information described above:

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3. Cookies, analytics, and advertising

We and our partners use cookies, pixels, local storage, and similar technologies. Here's what's actually active today, and what's planned:

• Essential/functional — keeping the site working, remembering your theme preference, and supporting the installed web app's offline cache.
• Analytics (active today) — we use Cloudflare Web Analytics, a privacy-focused analytics tool that measures aggregate traffic (pages viewed, visit counts, general performance) without cookies and without tracking you individually across sites.
• Advertising (active today) — we display advertising on the Service through Google AdSense. Google and its partners may use cookies to serve ads based on your visits to this and other sites and, where permitted, to personalize the ads you see. If we add additional ad vendors beyond Google AdSense, we'll name them here.

Your choices:

• You can control cookies through your browser settings, including blocking or deleting them. Blocking essential cookies may break parts of the Service.
• You can opt out of personalized advertising from Google at Google Ads Settings and from other participating companies at the Digital Advertising Alliance's opt-out page or the Network Advertising Initiative's opt-out page.
• Do Not Track: the Service does not currently respond to browser "Do Not Track" signals, as there is no common industry standard for how to interpret them.
• Global Privacy Control (GPC): we do not currently process Global Privacy Control or similar automated opt-out preference signals. You can request that we not sell or share your personal information by emailing us as described in Section 7, or using the "Do Not Sell or Share My Personal Information" link in the site footer. We'll update this section if we begin honoring GPC signals.

California/GDPR-style "sale" or "sharing" of data: Under California law (and similarly under some other state laws), allowing ad partners like Google to use cookies for personalized/interest-based advertising can legally count as a "sale" or "sharing" of personal information, even though no money changes hands for your specific data. Because Google AdSense is active on the Service, this may apply to our advertising cookies. Cloudflare Web Analytics, our separate analytics tool, still doesn't use cookies or identify you across sites and isn't affected. You can opt out of this "sale" or "sharing" at any time — see Section 7 — and we'll honor that request going forward.

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4. How we use your information

We use the information we collect to:

• Operate, maintain, and improve the Service, including our neighborhood guides, market comparisons, and search/browse features;
• Respond to messages and error reports you send us directly;
• Personalize content and remember your preferences and, if we introduce accounts, your saved guides;
• Send you communications you've requested, such as replies to your messages or (if you opt in) newsletters or updates about new guides;
• Serve and measure advertising through Google AdSense;
• Monitor, detect, and prevent fraud, abuse, and security incidents;
• Comply with legal obligations and enforce our Terms of Service; and
• Analyze aggregated, de-identified usage trends.

We do not use inbound emails to build a marketing list unless you separately opt in.

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5. Legal bases (where applicable)

For users in jurisdictions that require a stated legal basis for processing personal data, we process your information based on: your consent (e.g., cookies, marketing communications), performance of steps you request (e.g., responding to a message you've sent us), our legitimate interests (e.g., improving the Service, preventing fraud), and compliance with legal obligations. Because the Service is directed at users in the United States, this section applies mainly to the extent a non-U.S. law requires us to state a legal basis.

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6. How we share your information

We do not sell your personal information for money, and we do not send your email address to real estate agents, lenders, or lead buyers — we don't have any of those relationships. We do share information in the following circumstances:

6.1 With service providers

We share information with vendors who process it on our behalf. That may include hosting and content-delivery (Cloudflare), analytics (Cloudflare Web Analytics), advertising networks (including Google, once that relationship is active), email delivery, and customer support tools. These providers are only permitted to use your information to provide services to us.

6.2 For legal reasons

We may disclose information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.

6.3 Business transfers

If we're involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We'll notify you (e.g., via notice on the Service) of any change in ownership or use of your personal information.

6.4 Aggregated or de-identified data

We may share aggregated or de-identified information that cannot reasonably be used to identify you, for purposes such as market analysis or reporting.

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7. Your privacy rights and choices

7.1 General choices, available to all users

• Marketing communications: You can opt out of promotional emails by using the unsubscribe link in any such email. You may still receive transactional messages related to your inquiries.
• Cookies: See Section 3.
• Access/update/delete: Email us (Section 15) with enough detail for us to find your information — for example, the email address you used to write to us. We may need to verify that we're talking to the right person before acting on the request. We'll respond as required by applicable law, generally within 45 days of a verifiable request, or tell you if we need more time.

7.2 California residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we've collected, used, disclosed, and (if applicable) sold/shared about you, and request the specific pieces of that information;
• Delete personal information we've collected from you, subject to certain exceptions;
• Correct inaccurate personal information;
• Opt out of the "sale" or "sharing" of your personal information, including for cross-context behavioral advertising (see Section 3 on how ad cookies can count as "sharing");
• Limit the use of "sensitive personal information," if applicable;
• Not be discriminated against for exercising these rights.

How to opt out of sale/sharing. Because Google AdSense is active on the Service (Section 3), our advertising cookies may count as a "sale" or "sharing" of personal information under this definition. Use the "Do Not Sell or Share My Personal Information" link in the site footer, or email us at the address in Section 15 with the subject line "California Privacy Request," to opt out — we'll honor that request going forward. We do not currently process Global Privacy Control or similar automated signals (see Section 3); if that changes, a GPC signal from your browser will be treated as an opt-out request for that browser.

Authorized agents. You may use an authorized agent to submit a request on your behalf. We may require proof of the agent's authorization and may still need to verify your identity directly.

Sensitive personal information. We don't collect or use CPRA "sensitive personal information" in a way that would require offering a right to limit its use.

We will not deny service, charge a different price, or provide a different quality of service for exercising your rights.

California's "Shine the Light" law: California residents may separately request information about our disclosure of personal information to third parties for their own direct marketing purposes. We do not currently disclose information for third parties' own direct marketing purposes; if that changes, this section will be updated.

7.3 Other state privacy laws

As of the date of this policy, the following states also have comprehensive consumer privacy laws that may give their residents similar rights — to know, access, correct, delete, and opt out of the sale/sharing of personal information and targeted advertising: Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, Oklahoma, Alabama, and Vermont. More states are expected to pass similar laws over time; this list reflects our understanding as of the "Last updated" date above. Rights and definitions (including what counts as a "sale," "sharing," or targeted advertising) vary by state. To exercise applicable rights, email us at the address in Section 15 and tell us your state of residence; we'll handle the request under the law that applies to you.

7.4 Nevada residents

Nevada residents may submit a request directing us not to sell certain covered information, though we do not currently sell personal information as defined under Nevada law. Email us at the address in Section 15 to submit such a request.

7.5 Appeals

If we decline a privacy request and the law of your state gives you a right to appeal that decision, reply to our response with "Privacy Appeal" in the subject line. We'll review the appeal and respond as required by applicable law. If you still disagree with the outcome, you may be able to contact your state attorney general's office.

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8. Children's privacy

The Service is not directed to, and we do not knowingly collect personal information from, children under 13 (or under 16 where applicable state law sets a higher age for consent to data "sharing"). If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

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9. Data security

We use reasonable administrative, technical, and physical safeguards designed to protect your information, including encrypting data in transit (HTTPS) and limiting employee and contractor access to what's needed to operate the Service. If we introduce accounts, passwords will be stored hashed, never in plain text. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

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10. Data retention

• Email inquiries and error reports — as long as reasonably needed to respond, correct the related content, and keep a record of the issue, then deleted or minimized.
• Account data (if we introduce accounts) — for the life of the account, then deleted or anonymized within a reasonable period after closure, unless we need to keep it longer.
• Server logs and analytics — a limited period needed for security, debugging, and analytics, then deleted or aggregated.
• Legal holds — longer where required for legal, tax, accounting, dispute, or security reasons.

Email us at the address in Section 15 if you'd like more detail about a specific category of information.

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11. Third-party links

Our guides link to the government agencies, transit authorities, school districts, and other third-party sources we cite, as well as to other outside sites from time to time. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with information.

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12. Accuracy of information; no warranty

Our neighborhood and market guides are compiled from public sources and other third-party data and are provided for general informational purposes only — they're not a substitute for independent verification, professional advice, or your own due diligence. The full disclaimer, including the "as is" / no-warranty terms governing use of the Service, is set out in our Terms of Service, which apply alongside this Privacy Policy.

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13. Fair housing note

TheNewPlace.com is committed to the letter and spirit of U.S. fair housing laws. This document addresses privacy specifically; a separate Equal Housing Opportunity / non-discrimination statement governs how our guide content and advertising are presented, and isn't a substitute for legal advice on advertising compliance. This Privacy Policy does not govern how our neighborhood descriptions are written — that's addressed in our Terms of Service and our Equal Housing Opportunity statement.

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14. Changes to this policy

We may update this Privacy Policy from time to time. If we change this policy, the new version applies to information we handle after its effective date. If we make material changes — including material changes to how we use cookies, analytics, or advertising — we will update the "Last updated" date above and, where required by law, provide additional notice (such as a banner on the Service).

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15. Contact us

If you have questions about this Privacy Policy or want to exercise a privacy right described above, contact us at:

The New Place, Inc. Email: support@TheNewPlace.comCopy

We're an online-only business at this stage, so email is our primary and fastest contact channel; we'll add a mailing address here if that changes.